Anime and manga streaming service Crunchyroll has announced a strategic partnership with popular digital comics publisher WEBTOON. The two will work together to develop and co-produce original animated content based on WEBTOON’s catalog of properties, after which they will team up on distribution, licensing, and retail.
We’ll have to wait for more details on what comes of the partnership and which titles will be adapted into animation. In the meantime, here are a couple comments from the press release:
“There is tremendous crossover appeal with our audiences,” said Taylor Grant, SVP of IP Development at WEBTOON “and exceptional creative synergy on the types of stories we want to tell. We’re excited to partner with Crunchyroll to bring our globally appealing characters to audiences and consumers in new ways, as well as create new opportunities for our talented creators.”
“We are extremely excited to be partnering with WEBTOON,” said Joanne Waage, General Manager of Crunchyroll. “WEBTOON has a tremendous catalogue of content and creators that resonate deeply with our audience and we can’t think of a better way to delight fans than by bringing these stories to life through animation.”