Residents of the Tokyo Metropolitan District continue to face a barrage of advertising in the face of the impending release of Evangelion 3.0: You Can (Not) Redo. The latest and greatest promotion comes at the hands of the high-end department store chain Lumine, which has decked out its stores with Evangelion art and promotions.
Lumine’s Shinjuku store can currently be seen sporting a giant collage featuring scenes from the previous two Evangelion films collaging their way through Rei Ayanami’s hair. The piece is courtesy Kosuke Kawamura, a Tokyo-based artist.
Those entering the store on the hunt for a NERV-style makeover, though, may be disappointed, as of the interior is relatively subdued, with some stores featuring small placards the extent of Lumine’s Evangelionization. Customers who spend over a certain amount of money are given small Evangelion-related bonus items such as stickers and posters.
Source: Asahi Shinbun