Sanrio’s iconic Hello Kitty brand has been the subject of many collaborative projects recently, from One Piece to J-pop supergroup AKB48. Next up: none other than Gainax and Hideaki Anno’s legendary mecha anime brain-buster Neon Genesis Evangelion.
The unusual collabo comes in time to commemorate this fall’s theatrical release of the third film in the Rebuild of Evangelion series, You Can (Not) Redo. Ten companies will be producing everything from stationery and clothing to an abundance of other accessories.
Get a load of Hello Kitty “synchronized” with both Rei and Asuka below.