Otaku USA Magazine
Sony and Microsoft Team Up for Game and Content Streaming Solutions

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They may still be rivals in the console market, but Sony and Microsoft are teaming up to provide solutions for their respective game and content streaming services. This mutually beneficial partnership has the goal of developing “new innovations to enhance customer experiences in their direct-to-consumer entertainment platforms and AI solutions,” and will “explore joint development of future cloud solutions in Microsoft Azure.”

Sony and Microsoft further explained the advantage that comes along with working together on these projects. Doing so will enable them to deliver more enhanced entertainment experiences for customers of both companies, ultimately leading to improvements in development platforms for content creators across the board.

The two companies are also looking to collaborate on semiconductors and artificial intelligence. The former includes a focus on the possibility of joint development of “new intelligent image sensor solutions,” and the latter will have them exploring the incorporation of Microsofts advanced AI platform and tools in some of Sony’s consumer products.

More information will be shared as it becomes available. For now, here’s what Sony and Microsoft had to say about the partnership:

“Sony is a creative entertainment company with a solid foundation of technology. We collaborate closely with a multitude of content creators that capture the imagination of people around the world, and through our cutting-edge technology, we provide the tools to bring their dreams and vision to reality,” said Kenichiro Yoshida, president and CEO of Sony. “PlayStation itself came about through the integration of creativity and technology. Our mission is to seamlessly evolve this platform as one that continues to deliver the best and most immersive entertainment experiences, together with a cloud environment that ensures the best possible experience, anytime, anywhere. For many years, Microsoft has been a key business partner for us, though of course the two companies have also been competing in some areas. I believe that our joint development of future cloud solutions will contribute greatly to the advancement of interactive content. Additionally, I hope that in the areas of semiconductors and AI, leveraging each company’s cutting-edge technology in a mutually complementary way will lead to the creation of new value for society.”

“Sony has always been a leader in both entertainment and technology, and the collaboration we announced today builds on this history of innovation,” said Satya Nadella, CEO of Microsoft. “Our partnership brings the power of Azure and Azure AI to Sony to deliver new gaming and entertainment experiences for customers.”

Source: Microsoft via Gematsu